We're happy to wait for edibles to go legit. And you should be too.
When weed goes legit in Canada next year, edibles won't be included. Yet.
As edible makers, this certainly puts a kink in our business plan. But we get it. A lot needs to be worked out by the powers that be.
Dosing's a big one. When you smoke, you can decide how big or small of a joint to roll. Not so with edibles where we decide for you. And we need rules. We want rules. We'll make a better product if we have rules.
Another consideration is format; more specifically, kid-friendly formats like gummy bears. Remember Joe Camel, the animated pitchman of Camel-brand cigarettes? He was show the door after nine years because of his "substantial influence on children and adolescents,'' according to Jodie Bernstein, then-director of the F.T.C.'s bureau of consumer protection. We agreed with that decision, we'd support a ban on anything that would (a) clearly appeal to children and (b) could be easily mistaken as a children's treat, and we think it makes sense for the child psychology experts to figure out what those are.
And of course there's quality control of the food. Explosive diarrhea makes for a seriously bad trip.
So we've been waiting — but not idly.
We got into fashion
Ever since we debuted our logo on Instagram, people told us it'd be perfect for swag. So, we thought, if you can't buy edibles, at least you can look sharp not buying them.
We gave some away at our first official Munchy Brothers party, and the requests started coming in. Right now we're working on getting our site shopified. In the meantime, you can send us a request on Instagram (link's above) or via email at email@example.com.
Yeah, you'll be sporting a pretty snappy logo that'll make you look like a trendsetter (especially when your friends visit our website and see what we do). But more than that, you'll be showing support for the edibles industry and edible makers everywhere. Because when one us gets talked about, we all get talked about. And acknowledged. And considered. And championed.
And that means waiting less for the day you can walk into wherever, pick up your bags of Munchy Brothers infused frozen cookie dough, and enjoy a hot, fresh high.